DiMA: White House’s New Blueprint for Protecting Consumer Privacy is a Reasoned Approach

Washington, DC -- Greg Barnes, Director of Government Affairs for the Digital Media Association issued the following statement in response to the Obama Administration’s unveiling of a new “Privacy Bill of Rights” aimed at protecting consumers online:

“The whitepaper released today by the Obama Administration represents a reasoned approach for enhancing consumer privacy in the information age. The report calls for a balanced approach that ensures consumer privacy is maintained in ways that do not hinder innovation.  The report also recommends the voluntary adoption of privacy principles that are ‘business context’ specific, so as to avoid the implementation of a one-size fits all solution that may only work for one industry but not for others.  Finally, realizing the complex set of questions that will undoubtedly arise during their effort, the Administration has wisely requested input from a broad group of private sector stakeholders.

“DiMA and its member companies care deeply about the issue of consumer privacy and stand ready and committed to help develop an industry-led solution to a challenging set of issues.”